Alternative Circuit

Circuit. Circuitry. Circuitous.

O Circuito Alternativo is a pub located in Lavras, MG, a renowned establishment for rock 'n' roll for over 20 years.

Despite being a well-known pub in the region, Circuito wanted a visual identity that evoked the ideals of the environment and also allowed for the merging of other styles, such as samba, MPB, Forró, among others.

A visual standard was created where the design could be bold, keeping only a few key elements fixed. See a bit of the result below.