ArcelorMittal Brazil

One of the world's largest steel producers, with national headquarters in Belo Horizonte and operations in eight states

(Minas Gerais, Espírito Santo, Rio de Janeiro, Santa Catarina, Ceará, Bahia, São Paulo, and Mato Grosso do Sul) a

The company accounts for 42% of Brazil's domestic steel production and operates the industry's largest distribution network in Brazil.

It is more than 125,000 employees and customers in 129 countries, making the Brazilian operation part of one of the

The largest steelworks groups on the planet. It is a brand present in works that carry the country's name:

the Rio–Niterói Bridge, the MRV Arena, and Brazil’s first subway station built with recycled 100% steel and renewable energy.

Circular Economy

Integrated National Campaign

Conceptual co-creation, creative direction, and development of a Key Visual for a digital campaign. Rollout throughout the state of Minas Gerais.

Key Visual

Recycling and commitment to the environment.